The integrally sustainable orientation of owner and German Environmental Award winner Reinhard Schneider builds consumer trust

The Frosch brand has set a new record! For the Trusted Brands Study 2020 in the category
of household cleaners, 39 percent of surveyed consumers expressed their trust for Frosch
– an increase of three percent over prior year. The brand from the Mainz cleaning products manufacturer Werner & Mertz was selected as "Most Trusted Brand" for the 19th year in a row. Frosch widened its lead over the second-place brand from 25 percent to 27 percent.

According to the nationwide German study contracted by Reader’s Digest, environmental protection has become the focus of consumer attention and a decisive factor in earning their trust. The Frosch brand, one of the Top 3 named brands in this performance category, once again deserved special mention on the Reader's Digest Website:

The Frosch brand from Werner & Mertz repeatedly shows in the Trusted Brands Studies that it can earn points in consumer trust. In 2017, 28 percent of consumers surveyed named Frosch as the most trusted, and this year the brand was at 39 percent and again in first place in the household cleaner category – with a considerable margin ahead of 113 other cleaning brands named.

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